About Us

Selective Partnerships

Concentrated on sustainable partnerships, with a few high-quality companies. This ensures we remain disciplined in our selection process, due diligence, and ability to devote significant resources post investment. We prioritize the goals of existing ownership teams to honor the strategic direction and legacy of their businesses.

Hands-on Collaboration

We understand the culture, people, and processes that have made a company great are critical. Passive Cedars works side by side with existing leadership teams and employees to keep organizations on the path for success.

Incremental Resources

Assess areas where additional investment in technology, development, branding, marketing and incremental headcount will support increased productivity. Assist with financial planning & analysis that may allow management teams to focus on their core business.

Relationship Driven

Assist business owners with cultivating strategic relationships and /or partnerships that can better serve the needs of the organization and its future goals.

Long-term Focus

Our committed capital comes from family offices which allows us to make decisions that are in the best interest of companies for the long run. However, this does not mean that we are only committed to long term opportunities and/or partnerships. Rather, we believe that each opportunity is unique and therefore maintains its own internal time horizon and we look to service whatever that need may be.